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Roots of rooted

The Visionary Behind Rooted

Rooted's was found by Subhashwini Raja, hailing from an agricultural background, observed a growing disconnection between the younger generation and farming, even within her own family. Driven by a desire to bridge this gap and reignite interest in agriculture, Subhashwini Raja founded Rooted.


She recognised a significant gap in the education system's coverage of agriculture and wanted to provide a platform that would connect young people with the world of farming. Subhashwini's vision for Rooted is to make agriculture an attractive and respected field and inspire the youth to consider it as a viable career option.


Growing a Greener Future: The Rooted Story

Rooted began with a simple idea: to create a connection between the younger generation and the world of farming. She saw an opportunity to inspire people to cultivate a deep connection to agriculture and embrace farming as a prestigious field.

She recognised that many young people are losing touch with nature and the benefits that come with growing their own food. She understood that by providing people with the tools and knowledge necessary to grow their own food, She could create a movement towards a more sustainable future.

And so, Rooted was born...

Welcome to Rooted, a forward-thinking agricultural brand dedicated to promoting a stronger relationship between the younger generation and the world of farming. Our mission is to inspire a deep connection to the earth and promote a sustainable future through education and access to resources.

At Rooted, we believe that farming is not just a profession, but a way of life. We offer a range of services designed to provide people with the tools and knowledge they need to grow their own food, cultivate an appreciation for farming, and elevate it as a highly respected field. Our services include Seedling, Sprout, and Terra catering to individuals at all stages of their farming journey.

Seedling is our subscription service that provides children (10+) with the opportunity to learn about farming and grow their own food at home. Each kit comes with everything you need to start your own farm ecosystem, including easy-to-follow instructions, and online resources and support to help you along the way.

Sprout provides people with the opportunity to learn about agriculture through farm experiences and internships. We offer a variety of experiences, including farm visits, internships, and workshops, that cater to all levels of interest and experience.

Terra allows people to rent out plots of land to grow their own food. We provide support and resources to help you get started, and we offer community events and workshops to help you learn more about sustainable farming practices.

At Rooted, we are committed to making farming prestigious and valued by the youth.

"Rooted is more than just a brand, it's a revolution led by the younger generation to build a greener future through education with the power of farming and agriculture."

Join us in our mission to build a greener world and inspire a new generation of farmers.

Our Values



Rooted values the long-term health of the environment, communities, and individuals. The brand is committed to promoting sustainable farming practices that preserve natural resources, promote biodiversity, and reduce waste.



Rooted believes in the power of education to transform individuals and communities. The brand is dedicated to educating the younger generation about farming and agriculture and strives to provide access to resources that will help people cultivate a deeper understanding and appreciation for the farming industry.



Rooted recognises that agriculture is a communal endeavour that relies on the participation and collaboration of many individuals. The brand values building strong relationships with farmers and youths (Younger generation/ people). We also provides opportunities for individuals to connect with others who share a passion for sustainable agriculture and encourages collaboration towards a common goal.

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